• Struggling with Creative Block is Normal

    • Tom Kenny

    Creative block doesn’t care where you are. It can strike even if you’re in one the most beautiful places in the world. I know because it just happened to me. I was struggling with writing this very article here in Queenstown, New Zealand. Distractions can seem as tall as mountains and in my case they […]

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  • 5 Ways Writing Helps Your Design Career

    • Tom Kenny

    Writing sets you apart from other designers. It is one of the most versatile skills you can possess, yet it is also one of the most underrated and therefore underused. Just the simple fact that it’s underused by most designers means you can use it to get ahead. The New York Times published an article […]

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  • Clarifying The 80/20 Hybrid Approach to Designing in the Browser

    • Tom Kenny

    You’re risking the quality of your design work if you rely solely on designing in the browser. That’s what I said when I wrote about a more appropriate approach to designing in the browser, called The 80/20 Hybrid Approach to Designing in the Browser: Unless you think and dream in HTML and CSS, designing in […]

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  • Learn from Great Design: Virgin America

    • Tom Kenny

    Virgin America’s new homepage When Virgin America’s flight booking site redesign was first launched, I remember many designers praising it and rightly so; it’s great design. Booking a plane ticket online can be a fairly complicated process, so when a company attempts to simplify the process, it draws attention. It’s very similar to Avis Car […]

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  • The Truth about Web Design Trends

    • Tom Kenny

    This is a loving rant, designed to help you rather than just a way to let off steam, although it’s good for that as well! You see, I have a problem with design trends. They’re the biggest thing web designers waste time on. I tweeted as much a little while ago but now I want […]

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  • Design to Delight

    • Tom Kenny

    What do people want from web designers? Generally, help to sell more of their product or service through a website. Good business owners know they need to create meaningful relationships with their customers and to help do this for them, we have to assist in delivering value to their customers, build trust and create an […]

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  • Logo Design Case Study: The Introvert Traveller

    • Tom Kenny

    Designing logos isn’t a requirement of a web designer but if you can add it to your skills, you’re instantly more desirable for anyone who needs both a website and a logo. You can really add extra value to a client or project if it is something you can do, plus you get the added […]

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