Order form design is a very important area for online stores or companies offering paid-for services. Good design can encourage users to become a paid customers but poor design can put users off and cause them to leave before purchasing anything.
Form design in general is an overlooked part of web design in my opinion and without web forms, customers will be unable to purchase anything. Therefore it is in companies’ best interests to focus their efforts more on forms design such as the sites below.
The Learn from Great Design Volume 1 eBook
The bad news is it isn't ready yet but the good news is you can get three case studies for free, right now. Simply sign up and I will send it to you immediately. People subscribed to the email newsletter also get a discount on the book when it's released.
The book will contain 20 LFGD case studies (I spend at least 5 hours on each one) but there will be another version of the book with even more studies and at least 3 masterclasses, with even more in-depth studies of great design. One of them is the travel giant Airbnb.
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