Snippets

  • URLs are for People, not Computers

    Edward Cutrell and Zhiwei Guan from Microsoft Research have conducted an eyetracking study of search engine use (warning: PDF) that found that people spend 24% of their gaze time looking at the URLs in the search results.

    We found that searchers are particularly interested in the URL when they are assessing the credibility of a destination. If the URL looks like garbage, people are less likely to click on that search hit. On the other hand, if the URL looks like the page will address the user’s question, they are more likely to click.

  • Using QuartzComposer for Interface Design

    You don’t design something like Facebook Home using Photoshop.

    It’s no secret that many of us on the Facebook Design team are avid users of QuartzComposer, a visual prototyping tool that lets you create hi-fidelity demos that look and feel like exactly what you want the end product to be.

    Maybe it’s time to start looking into how QuartzComposer can help us in web design. If you know of any great tutorials on how to use it, please send links to me on Twitter, @tkenny and I’ll post them here on Inspect Element.

  • 3D CSS Tunnel

    Some people have too much time on their hands. Very impressive demo though.

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